Even if your sales copy sucks, there’s still one thing that can pull through and rescue those conversion rates for your launch…
TESTIMONIALS
The truth is – your potential customers aren’t interested in how many modules are included or how many calls they get with you.
What they really care about is the result you can help them achieve.
It’s one thing to TELL them what kind of results they can expect.
But it’s another, more powerful, thing to actually SHOW them what kind of results they can expect.
And you do that by sharing actual testimonials from past customers.
Easier said than done, though, right?! Because asking for testimonials and actually receiving them can be a pain in the butt.
To increase your chances of actually getting customers to share their testimonials with you, you need to make the process as simple as possible.
Instead of asking your customers to fill out a 10-question form, I recommend sending them a short email or DM asking them one simple question that I’ve found gets the BEST answers!
Ready for it?
What would you tell someone on the fence about purchasing [PRODUCT NAME]?
It’s that simple. This one little question does the job of 10 and doesn’t feel like you’re asking too much out of people.
I’ve provided some templates below to make it even easier for you to start collecting those testimonials!
I also recommend creating a weekly workflow to help you collect these testimonials consistently. Something your VA can do easily!
Email Template
Customize this email to send to your past customers asking them for their testimonial. I recommend sending it within a week of them purchasing (or within a week of when they typically see results) so that their results are fresh in their brain.
Hey [first name], I was so happy to see your name slide into my inbox when you signed up for [Product Name].I would love to hear your thoughts on the program so we can help more [Ideal Customer Identifier – entrepreneurs, copywriters, designers, etc], like you, [Result of Program – write sales page copy with ease, design graphics like a pro, etc]. Would you mind answering this one simple question for me? What would you tell someone on the fence about purchasing [Product Name]? That’s it! I can’t wait to hear your thoughts. Let me know how else I can support you. [Your Signoff] [Your Name] |
DM Template
If you get a lot of customers sending you DMs expressing how much they are loving your program, this is also a great opportunity to ask them the ONE question.
Use the examples below of actual DMs I’ve sent to customers, customize them for your product and start sending!
I hope these templates help you fill those sales pages with powerful testimonials! Now, get out there and ask!
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